Recently, Aetna announced a new partnership with Apple in which the insurer will leverage Apple Watch data in its development of new analytics-based care management programs.
In addition to subsidizing the cost of the Apple Watch through payroll deductions, Aetna has plans for deeply integrated apps “that will significantly improve the ability of consumers to manage their health and increase healthy outcomes.”
Aetna Chairman and CEO Mark Betolini has grand hopes for the new initiative:
This is only the beginning – we look forward to using these tools to improve health outcomes and help more people achieve more healthy days.
Specifically, Aetna hopes to tackle several areas with these new apps:
- Care management: Following a new diagnosis, easily connecting consumers with nurses and/or people with similar conditions.
- Medication adherence: Reminding consumers to take their medications, easily order refills and connect with their doctor if they need a different treatment through their Apple Watch or iPhone.
- Billing: Empowering consumers to check their deductible and pay a bill more easily through Apple Wallet.
- Patient navigation: Onboarding new patients through personalized health plans, information, messaging and decision support.
Aetna is the first major health care company to subsidize the cost of the Apple Watch in order to garner better health data, but chances are they won’t be the last.