Digital health companies developing solutions centered around senior care coordination would be wise to seek feedback from the seniors themselves and not just the individuals purchasing the solutions on behalf of seniors, writes Stephanie Baum, digital health editor for MedCityNews.com.
In the column, Baum focuses on Hometeam, a company that states it has developed software that is supposed to intelligently match families with experienced caregivers, connect families to their loved ones through the use of mobile technology in the home and help caregivers plan days that improve the quality of life of older adults.
Baum writes the following:
“One thing that makes me curious about these matchmaker services is that they’re developed for the children of the seniors to make these coordination decisions on their behalf. How much of a voice do seniors really have in who cares for them and how? What kind of facility are these programs providing that their services aren’t just meeting the needs of the family caregivers but the seniors at the center of them. … Ideally, companies shouldn’t treat the needs of seniors as secondary to those of the people who are actually buying their product. I hope the digital health companies targeting senior care have or will make it easy to get constructive feedback from them.”