A new survey on digital innovation shows that hospital executives are working to improve their care coordination efforts through current and planned investments in digital innovation.
The survey of more than 300 hospital executives, including CEOs and other innovation leaders, was conducted by the American Hospital Association and AVIA.
Twenty-six percent of respondents identified “care transition and post-acute sites of care” as an area of importance where leaders have already made digital investments.
Twenty-nine percent of respondents identified “referral management and in-network retention” as a go-forward digital innovation priority.
In the executive report on the study, the authors write:
Matching the right patient to the right physician at the right time through more effective referral management has become a key strategic and operational imperative for hospitals and health systems. New technologies are filling the gaps exposed by first-order approaches with structured content, logic-based provider searching and matching, decision support, and communications functionality designed to power high quality, data-rich, and efficient referrals. Hospitals and health systems hope to reap a host of potential benefits, including better access and service, improved satisfaction for referring providers and their patients, improved in-network utilization, and more effective care coordination.
While the report notes that there are barriers to digital innovation (e.g., funding, staffing, implementation processes), the authors conclude that organizations which emulate the methods used by top performers — which include “experimenting consistently, encouraging smart risk-taking, and prioritizing financial and organizational resources” — are more likely to find success in scaling their own digital innovations.