Holly Seymour is associate consultant for oncology marketing for Eli Lilly and Company. In 2008, Lilly Oncology developed an interactive educational program series for healthcare professionals entitled Advancing Cancer Care Today (ACCT). This program series addresses topics such as enhancing effective communications, implementing survivorship care, and promoting healthy behaviors. In August 2015, Lilly Oncology introduced these programs available online at www.lillyoncology.com.
Q: What is ACCT?
Holly Seymour: ACCT are interactive speaker programs that feature educational information and dialogue, demonstration videos and resources to help healthcare professionals provide improved cancer patient care. The series focuses on physical, emotional, and psychosocial needs of cancer patients, their caregivers, and healthcare professionals.
Over the past few years ACCT programs have evolved into robust interactive presentations that are delivered by trained, contracted speakers: nurses, nurse navigators, social workers, and psychologists. These speakers bring a variety of experiences to our customer programs allowing them to facilitate discussions with the cancer care teams in regards to issues that are important to their clinical setting.
Q: What are the topics?
HS: “Enhancing Patient Care Through Effective Communication” — This program is designed to help participants enhance patient care by focusing on patient-centered communication functions and skills that can be effectively employed in various types of patient encounters in the cancer care setting. It features a video demonstration to aid in the techniques of delivering difficult news to patients. This program also touches on the importance of communication with caregivers and office staff.
“Promoting Healthy Behaviors: Moving Toward Wellness” — This program is designed to help participants enhance patient care by improving their ability to manage lifestyle behaviors in both themselves and their patients for improved physical and emotional well-being. In addition to discussing the common healthy behaviors of exercise, nutrition, and rest, it focuses heavily on motivational interviewing techniques for changing behaviors.
“Survivorship Care: Implementing the Essentials” — This program is designed to help participants enhance patient care by recognizing the essential components of survivorship care and how to implement a quality survivorship program in their own clinical setting. Firstly, the presentation discusses the needs of survivors and the importance of implementing survivorship care. Secondly, the presentation provides information on creating a survivorship care plan mandated by certain quality standards. Examples and online resources are presented to provide guidance to those responsible for creating a survivorship care plan for their office use.
Q: Where are these presentations delivered?
HS: ACCT programs are delivered in a clinical setting and as a dinner program. Professional offices provide a convenient location for the cancer care team to participant in an intimate setting (often as a lunch program) with a contracted speaker serving as presenter and dialogue facilitator.
Dinner programs (and breakfast programs) are held in a restaurant banquet room. This setting allows customers to dedicate more time to practice learned tools and techniques, discuss scenarios specific to their office setting, and have robust dialogue with the speaker and colleagues on the topic presented.
Q: Why did you decide to make them available online?
HS: For those opportunities when we are not able to provide a live program — whether it be a scheduling issue, an office policy, or customers that we do not have the opportunity to frequently call upon — we wanted to ensure that all of our customers had access to participate in ACCT. Three of our contracted speakers deliver our ACCT presentations online as customer-led programs. Alongside each on-demand video is a one-page discussion guide, participant guide, and speaker bio information.
Q: How many people have you reached through ACCT programs?
HS: We average approximately 300 live programs per year reaching about 4,000 healthcare professionals. Our online programs are still fairly new, but we have learned that some offices are using them to train new staff members. The initial vision of online programs was for ACCT to be viewed by a group of individuals — such as at an office staff meeting — but I think it’s great that customers are taking the initiative to improve patient care by viewing them individually.
Q: Why do you offer these programs?
HS: We in Lilly Oncology strive to demonstrate to our customers that we are patient-centric and want to provide educational resources to help them improve patient care. The Lilly promise is that “Lilly unites caring with discovery to make life better for people around the world.” These ACCT interactive speaker programs are the caring side of that — they go beyond the medicines we provide.