A CIO article looking at the recent Nielsen survey sponsored by CAPP (Council of Accountable Physician Practices) considers whether patient interest is hindering adoption in health technology tools. The report found that while many patients reported having access to technology such as appointment scheduling and reminder notifications via text or email, some simply choose not to use them.
According to Jennifer Colamonico, vice president of health care insights at Nielsen:
It’s not just a matter of having the technology, but it’s actually an issue of using it. It’s the sort of the old adage of ‘if you build it they will come’ may or may not apply in healthcare technology. Many people are not using the technology that they actually have access to, which creates a different set of barriers to solve.
Driving patient adoption of health technology will remain a challenge unless providers can learn how to communicate the value they deliver.